Blogs have the reputation of being a personal soapbox; there is some truth to that, of course. They are personal opinions, slanted towards using the blogger’s services. Blogging is the new marketing tool and is, perhaps, just as important as Facebook or Twitter. Why? Because blogging will always include a company website, the Facebook fan page, or a phone number. Blogging will, usually, include key words that would be used for Search Engine Optimization.
Bottom line: there are several benefits to launching your own business blog. Here are my Top Ten Reasons to Blog:
- They allow regular communication with your clients – they aren’t intrusive. Users need to “Opt In” or seek a URL
- They communicate with colleagues, partners, and vendors
- They establish a brand or reputation
- They provide technical support
- They show competitive differentiation
- They act as a press release to announce organizational news and promotions
- They are community builders (when comments or sharing are encouraged)
- They allow businesses to have a more distinctive voice
- They are more easily searchable than email or instant messaging (they become a knowledge-base archive)
- Blogging adds personality to your business and compliments your corporate website with the more personal side of marketing, very similarly to posting on social websites like Facebook or Twitter
Blogging is your next step of your marketing plan. Regular blogging can be time consuming, but blogging regularly is just as important as the blog, itself. Want someone else to do your business’s blogging for you? Social Media Simplifier can do just that! Call (757-328-8884) or email (SMSimplifier@gmail.com) for a proposal, today!
Out of curiosity: What blogs do you subscribe to?
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